Are you thinking of Selling your Property? It's not as simple as it may sound.  (If you owe more than your property is worth, it is urgent that you read the last section here first! I can save you money and your credit)

If you have sold a property before or if this is your first time selling, it can be as complicated and detailed as your purchase. Mistakes can be VERY Costly.  Your goal is to sell your property at the best price possible, as soon as possible, with the least amount of stress, right?

The first step is to select a Real Estate Professional (Realtor) to help you. (Choose ME!)  If this was easy, our business would not have been around for almost 100 years.  Realtors have to abide by license laws of the state and have very strict codes of ethics that they are bound by. You will want to select a Realtor with experience that can guide you through the process of preparing your home, pricing it properly, deciding on the best timing to put it on the market, the contract negotiations, and getting you to a smooth closing. It is very important coordinating your timing especially if you are planning a purchase of a next home.  My almost 30 years of experience has helped many sellers through this process successfully.  You can contact me anytime at 773-442-2357 or, if you want me to help you start the process.  

I can provide a FREE market analysis for you if you are simply just thinking of selling and want to know the value of your property.

Many Realtors "list" your property in the MLS and you never see them again!  This is the largest complaint that many sellers have about Realtors.  Sellers complain that there is no communication, and that they have no idea what is happening with their sale, what the buyer's thought that walked through their home, why the home is not sold yet, what to expect and more!  Not Me! I work hard at communicating with my seller clients so they know exactly what is happening with the sale of their home.

When we speak the first time, I will be asking you questions about why you are selling.  This is important to me as your Realtor representative because there are often times of urgency that require different counseling by me.  Reasons such as a job transfer, unable to meet financial obligations, illness or a death, and change in your family status are often more urgent reasons for selling and the process is slightly different to meet each of these personal situations.  Sometimes, it is not price, it's timing that is the most important factor in your sale. Once I know why you are selling, we discuss timing.  We talk about the fact that I could sell your home in a week and where would you go?  I like to know you have a plan if the home sells quickly. I can help you detail out a plan specifically for you if you contact me at 773-442-2357 or  A plan is absolutely necessary to avoid very stressful situations.  

Pricing is the difference between if your property will sell or not. My goal is to get the best price possible for you.  I recommend pricing of your property based on my near 30 years of experience evaluating the comparable properties in the immediate neighborhood. 

If needed, I may make recommendations to help increase the value of your home, or simply make it more "saleable" that you may want to do before putting it on the market.  Usually it is an area to de-clutter or some minor fixes.  I rarely will recommend that you make substantial improvements prior to selling since it is unlikely that the cost of those improvements will result in recouping these costs. The recommendations I usually make will make your property more "sale-able".  My goal is to work with you and help you meet your needs, whether it is a quick sale, or getting the best price possible for your home (or both).

My job is to market your property to get it SOLD! When I list a property for sale, I most often will hire a professional photographer so your property is featured in its best light. My photographer also creates an interactive floor plan for your property. I also develop a website specifically for your property and get that property listed on every possible website so it can be seen by all potential buyers. The property specific website I create for you takes a lot of my time, but it allows me a lot more room than just the multiple listing service (MLS) listing to describe your property to potential buyers. It allows for more property details, photos, neighborhood information, and it allows me to cross-market my listings.  Each of my websites has a link to my other current listings so that my sellers get marketed on all of my websites.  Feel free to preview some of my property-specific websites.  Contact me at 773-442-2357 or for a list of some of my current listings.

Another task that I do that many of my competitors do not is that I like to show my own listings, if possible.  I rarely will use a lockbox for a showing, only if I am unable to attend that showing myself or one of my team members is unavailable. I like to show my own listings because I am the best Realtor to describe the property, the building, and the neighborhood, because I know it better than some agent from another area who is bringing a buyer.  I feel I owe it to my sellers to try to be there at each showing to be able to provide feedback from that showing, too.  I can't always be at each showing, but it is something that I try to do.  When I can't, I make sure that the Realtor doing the showing gets as much information as possible from me before the showing.  I always try to get feedback from the showing for my sellers, too, as I know they are anxious to hear what is happening.  I am always available to my clients.

I don't do dual agency. Dual agency is when a real estate broker represents the buyer and seller on the same transaction.  I don't believe in it and won't do it.  If I have a listing and a buyer does not have an agent (I always ask before the showing) I let them know that I represent the seller, and if they want, they can hire their own agent (that agent needs to be at the first showing).  If they choose not to have an agent, I let them know that I can provide them with contract paperwork to make an offer, assist them with financing, and answer any questions about the property, and treat them honestly and fairly, but that I only represent the seller.  My sellers are relying on me to give them advice and knowledge about that transaction and I can't do this properly if I represent both sides. When I represent buyers, I do not enter into a dual agency situation.

If you are behind in your mortgage and facing foreclosure, talk to me about a Short Sale!  Learn more under "Short Sales and Foreclosures" in the Property Advisor section.